Bag charm enthusiasts, assemble. Hydro Flask — a water bottle brand founded in 2009, which peaked during the colloquial “VSCO girl era” years back but continues to hold the public’s ...

the bottle expands, doubling in size from when it is not in use. There’s a reason this is on every VSCO girl’s shopping list — drinking water is “in” and so are Hydro Flasks. The double ...

But it wasn’t until 2019 that the water bottle you carried became a personality ... The HydroFlask was such a core part of the VSCO girl identity that it instantly telegraphed the type of ...

In 2019, like every middle and high school girl, I fell victim to the VSCO ... bottled water and contribute to overflowing recycling bins during soccer practice or leave half-drunk bottles around ...

Trends like “VSCO girl” are rooted in affluence and promote our obsession ... These controversies challenge why we participate in trends, particularly with water bottles. While the practicality and ...

Using a reusable water bottle ... of water bottles. Social media has also played a significant role in promoting these brands, making them status symbols of eco-conscious living and contributing to ...

The Water Bottle Craze Racks Up Millions Of Views And Lots Of Revenue (Forbes) From VSCO's Hydro Flask to TikTok's Stanley, why and how do water bottle brands become so popular? (Yahoo News) ...

The HydroFlask was such a core part of the VSCO girl identity that it instantly telegraphed the type of girl you were (chill, sweet, liberal). There are a few ways to look at the rise of the status ...