“Global cheerleading is in its infancy,” he said. “It should really take off in four to five years.” In the US, Varsity has used the courts to keep a tight fist on its control of the business.

Varsity Spirit, the Bain Capital-owned, billion-dollar cheerleading company fighting a trio of federal antitrust lawsuits, is now squaring off against a growing group of former employees who are ...

Varsity Spirit is launching the Pro Cheer League, the first professional cheerleading league in history, starting in January ...

Varsity Brands believes cheerleading is ready to graduate from college and step into the professional ranks. On Wednesday, its subsidiary Varsity Spirit unveiled the Pro Cheer League—a for ...

Varsity Spirit has had more than 80,000 people attend its events. The Pro Cheer League will try to tap into that fan base by competing the same night of other events starting in January in ...

Varsity Brands LLC has agreed to pay $43.5 million to resolve a federal lawsuit that the student apparel company and producer of cheerleading events abused its industry dominance, causing private ...

They will compete beginning Feb. 11 in a gameday, small varsity, non-tumbling division, ... But then again, Eddie Stafford in that “Cheer Nana” t-shirt would tell you they already have.

DALLAS — Varsity Spirit announced Wednesday it will be launching the world's first professional cheer league. The Pro Cheer League, starting in 2026, will have four teams and give athletes ages ...