The event, the National Cheerleaders Association All-Star National Championship, was marking its 30th year in Dallas. While Varsity Spirit is based in Memphis, Tennessee, its parent company ...

On March 5, Bill Seely, the president of Varsity Brands’ cheer subsidiary, Varsity Spirit, released an open letter calling the situation “unsettling for all of us” and announcing ...

DALLAS, Texas (WHNT) — The President of Varsity Spirit, the parent company of the National Cheerleaders Association, released a statement to spectators and athletes who attended the cheer ...

Varsity Spirit, an international cheer organization in charge of the NCA All-Star National Championship, said in an open letter to the cheer community its new security procedures will include ...

Varsity Spirit, the company that owns the National Cheerleading Association (NCA) is promising enhanced security measures at its future competitions following an incident at its competition in ...

On Wednesday, Varsity Spirit President Bill Seely released an open letter to the cheer community. In it, he expressed his disappointment and frustration with how Saturday's incident unfolded.

DALLAS, March 12, 2025 /PRNewswire/ -- Varsity Brands, the leading platform for team Sport and Spirit solutions through ... services and solutions for sport, cheer, dance, band, and yearbook.

The powerhouse cheerleading organization behind last weekend’s national competition in Dallas that was derailed by an active shooter scare announced new safety measures on Wednesday aimed at ...