Georgie Williamson's first scrunchie moment came the day she was born. In 1989 her mother was in labor, wearing a black velvet scrunchie ... roller coaster: "I'm not a trendy person," she says.

and hardly fashion-forward. Scrunchies, however, come in cool fabrics like chambray and velvet — making them feel more like a fun accessory than a convenience-driven elastic shackle. Not to be ...

As I get older, my fear of losing hair grows and grows. I’m no longer able to sleep with my hair down, and after trying velvet scrunchies, elastic hair ties, and claw clips, I can say these silk ...

I'm OK with wearing it down when it looks good ... both on the street and on Instagram, wearing these bow scrunchies, and they're so cute, I just had to get my hands on one.