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The UFC's oft-criticized apparel deal with Reebok is coming to a close next year. Venum will take over as the UFC's apparel partner beginning in April 2021, the promotion announced Friday.

Reebok will officially be out as the UFC's outfitting partner in March 2021. Stepping into the role will be established fight gear company Venum as the UFC announced on Friday.

Venum deal falls short of inflation – MMA fans & media react to new UFC outfitting partnership. ... the athletes of the Octagon will now be adorned in Venum fight gear for the foreseeable future ...

UFC's partnership with Venum was only a matter of time Before the organization signed its deal with Reebok, fighters wore gear representing their sponsors. These sponsorships have always served as ...

The Venum deal is also expected to slightly raise fighter payouts. The overall boost will amount to nearly $1 million and will be awarded based on the fighter's in-cage experience.