Borden is partnering with BrandCory on its logo refresh and with Ohio-based Curiosity for its marketing strategy. The campaign's centerpiece is the more modern look for brand's "spokescow" Elsie.

The struggling food giant best known for Elsie the Cow is coming under the mantle of new ownership, as Kohlberg Kravis Roberts & Co. said Monday it will trade about $2 billion in stock for Borden ...