Extended reality has immense potential in health and wellness technology, where experiences can ultimately change consumers’ ...

As virtual reality (VR) and augmented reality (AR) technologies rapidly evolve, the demand for more immersive, multisensory ...

Georgia Tech announces its membership with the Virtual Reality Augmented Reality Association (VRARA) marking a significant ...

ETH Zurich is establishing a new research hub for augmented reality that involves close collaboration with Google. One of the ...

In its first-quarter earnings report on Wednesday, Meta said its Reality Labs unit recorded an operating loss of $4.2 billion ...

Ready to sweat in a whole new way? Home fitness has just levelled up with the introduction of augmented reality workouts.

According to a report by Mordor Intelligence, the global AR market is anticipated to grow at a notable compound annual growth ...

The Kentucky Black Trailblazers augmented reality project has been honored with the 2025 eTSY Award for Best Use of Augmented ...

Augmented-reality (AR) technology is rapidly finding ... In AR optics, the lens itself also serves as a "highway of light," guiding virtual images directly to the user's eye.