WILKES-BARRE – For the late Al Boscov’s grandson Josh Aichenbaum, “Did you Boscov today?” is more than a slogan. It’s a way of life. “It’s a certain way of living,” Aichenbaum said.

Swedish pastille brand gives voice to ‘Makes People Talk’ slogan with rousing speech BBDO Nordics to go all-in with a comedic take on the traditional power speech for Lakerol.

Donald Trump, who wasted no time after the 2012 presidential election to pick his slogan for 2016, isn't waiting much longer when it comes to his reelection slogan. It's “Keep America Great ...

Democrat John F. Kennedy is 1960 opted for the aspirational "A Time for Greatness" slogan in his winning 1960 bid for the presidency. However perhaps more famous is Frank Sinatra's special version ...