On Thursday morning, the WTA unveiled a bold new brand identity for a new era, shaped by players, fans, and partners worldwide to elevate the WTA's impact as a leader in sports and entertainment.

The WTA announced a rebrand Thursday, and the initial discussion will likely center on the merits of the new logo, color scheme and mission statement to “rally the world.” Away from the new ...

If something looks different to you on the WTA's website, social media channels and on television over the last 24 hours, you'd be right: The tour released a new brand identity on Thursday ...

Women’s tennis’ WTA body has brought in the Gillette Venus female shaving products brand as a new global commercial partner.

But in reality it wasn't the big news story of the tie. Journalist Ben Rothenberg brought to light a startling discovery that the WTA were using AI to alter images of the pair and not to great effect.

Australian Open champion Madison Keys is no longer able to play at a WTA tournament in the U.S. in February, after her success in Melbourne made her too highly ranked to enter. Keys, who rose to ...

WTA players can now access up to 12 months of paid maternity leave, two months of paid parental leave, and grants for egg and embryo freezing and IVF treatment. The PIF WTA Maternity Fund is the ...