With a powerful logo and striking color, the brand captures and amplifies the spirit and energy of the WTA, bringing the drama of women's tennis to life like never before. Honoring the WTA's ...

standalone women’s tennis product in the world. These are the sorts of issues that promise to be defining for the WTA over the next few years — once debates over colors, fonts and logos subside.

The start of summer in Europe doesn't just signal the return of alfresco dining and cocktail parties, but tennis tournaments, ...

After little more than half a decade of using a logo featuring a player in full serve, its acronym in bulky type, and the entire package in eye-drawing purple, the Women's Tennis Association (WTA ...

The WTA women’s tennis tour has launched a rebrand to signal the next chapter in its quest to promote itself as a leader in ...

The Women’s Tennis Association (WTA) has rolled out a new identity in a bid to transform the sporting body into an entertainment brand. Nomad and Chapter X created a new brand strategy, logo, colour ...

Tennis fans reacted to the WTA's latest logo, which will reportedly make its debut at the 2025 Indian Wells Open. The WTA 1000 tournament in California is scheduled to take place from March 2 to ...