Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker ... Over the past year, the retailer has not only succeeded in retaining low-income ...

The wordmark, aka the text-only logo that reads Walmart, uses an updated font (which, frankly, looks pretty similar to the old font) inspired by Walmart founder Sam Walton’s classic trucker hat.

The 61-year-old company unveiled Monday a refresh of its brand identity featuring a redesigned logo the company says is inspired by founder Sam Walton’s old trucker hat. Walmart’s logo now ...

Walmart has updated its logo for the first time in 20 years ... includes a wordmark “inspired by [founder] Sam Walton’s classic trucker hat” with a modern, custom font.

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

The company said some of the key features of the brand refresh include a wordmark inspired by Sam Walton's classic trucker ... of the company's wordmark and logo. Need a break?

Walmart’s first refreshed logo in 17 years bears strong resemblance to founder Sam Walton’s beloved trucker-style cap. Walton, who led the retailer from 1962 to 1988, espoused 10 guiding ...