Publicis Media has a different game to play when it comes to women’s sports. The Publicis Groupe media-investment unit on ...

Advertisers that want to buy ads only on Peacock will have to pay a slightly higher price because of its premium content, said one ad buyer. NBCUniversal's advertising team has had a major ...

hiring advertising pros and building out tools for advertisers to buy ads on its own site. Walmart and others have limited ad inventory on their websites because they don't want to clutter ...

CTV transparency has taken an even bigger hit since TV bundles became cool again. Brands want to buy ads across a publisher’s streaming apps in one place. But some programmers allegedly sell mystery ...