After two years as Max, HBO Max is once again becoming HBO Max. It joins a long line of brand reversals that demonstrate the power of established brand equity.

“Feels like perhaps Warner Bros. Discovery is just looking at all potential opportunities as it reaches its two-year anniversary of the deal close with Warner when they are free to do whatever ...

First, this year marks the 85 th anniversary of Bugs Bunny of his ... in over 160 shorts that were produced until 1964 when Warner Bros stopped producing theatrically released animated shorts.