The Windows logo has been a flag since 1992's Windows 3.1. The waves of the flag give a sense of motion, apparently, but didn't make a whole lot of sense. In the words of Pentagram's Paula Scher ...

The Black Flag logo is sort of like the Coca-Cola script: it’s been subverted and remixed so many times, it’s become bigger than its original intended use. Now, thanks to a mini-documentary ...

Along the way, the logo, or flag as it’s known in the newspaper biz, has taken new shapes as well. Here’s an oral history of how the WW logo changed throughout the decades, as told by the ...