“The straight pride logo has no affiliation with our company ... in the future will make it clear that everyone is welcome at the gym.

The Palm Beach Post is reporting that Nike is suing CrossFit CityPlace, a gym located in West Palm Beach, Fla., because the company's logo resembles the Jumpman, but flipped upside down.

Alfy said: "We started Elevate to create something different, a gym where everyone feels welcome, supported, and part of something bigger. "Seeing 250 members smashing their goals and growing ...