Tim Newcomb covers tennis gear/business, stadiums and sneaker tech. The Psycho Bunny logo comes as noticeable as the apparel brand’s name suggests. And we’ve only just begun seeing it ...

Psycho Bunny made a huge splash in the tennis world to start 2025. The iconic menswear brand announced a new multi-year global partnership with Alexei Popyrin, one of the world's rising tennis stars.

In a first for the brand, Psycho Bunny announces a multi-year partnership with rising professional tennis star Alexei Popyrin that will feature custom-designed on-court apparel Building on the ...