"This variation replaces the white with a dark gray that looks like high-gloss black. The Audi logo itself is nearly a century old. It dates back to when four German companies: Audi, DKW ...

Audi has redesigned its highly recognizable four-ring logo, giving it a new two-dimensional appearance. The new-look emblem also trades the old chrome-colored rings for new black and white ones.

"By optically brightening the logo, the white lends the rings a flat, premium-quality look, which still appears three-dimensional in detail." The original rings represent Audi's four founding car ...

According to Audi, the all-black background with white flat rings give it both a premium look and three-dimensional. Audi has tweaked its iconic four rings emblem and according to the company ...