this time to say your logo has to look good on a "purely white background." So you need to test to make sure your logo is visible and I guess attractive on a white background. The guidelines have ...

Search Engine Land » Google SEO » Google logo schema markup now requires logos to look good on white backgrounds Chat with SearchBot Please note that your conversations will be recorded.

a lot of our screens and signs still have plain white backgrounds because that makes it easy to read things. Remove the black ring from the logo, and we’re left with a far less distinctive shape ...