The "white concealer" hack has gone viral on TikTok. The trick involves using a white concealer shade in lieu of a skin-toned color to drastically brighten the undereye area. One editor tried the ...

White concealer may look harsh but it's going viral for banishing dark circles — and I'm proof it works a treat.

The white concealer trend is the new 'magic trick' in the beauty community. While beauty enthusiasts use light concealers to highlight their undereyes and utilize white products sparingly, the new ...

It used to be that I started my makeup by swiping a doe foot loaded with near-white concealer from the edges of my nose all the way out to my temples. That was standard practice in the 2010s; it ...

Courteney Cox shared an in-depth look into her “efficient” beauty routine in a recent video on Instagram, which includes the ...

Dedivanovic says for darker skin tones, he uses a white-colored concealer on the dark area, then finishes with foundation that matches the skin tone. "It brightens up the whole area," he says.

The White Out concealer is available right now on the Sephora website. While it's not a completely new product, it probably seems like it is now. You can snag the do-it-all product for $26 ...

The noughties called, they want their beauty hack back. Ultra-white under-eye concealer is once again trending thanks to the peeps on TikTok mining the makeup archives and dusting off old-school ...

TikTokers are using white concealer to brighten their under-eye circles. Insider's Gabi Stevenson and Charise Frazier tested the viral beauty hack.

In our 'daily hacks' series, we bring you the latest beauty and home tips, trends and tricks to transform your life and save you money. White undereye concealer, a staple of the noughties, is ...

TikTokers have been using white concealer to provide the perfect “bright under-eyes,” so we tried it. See the results with pictures, here.