This year marks the 55rd year of Hess Toy Trucks, and has been a holiday tradition since 1964. ... The Hess Fire Truck Bank was the first white fire truck to feature built-in sound effects.

They're in it for the long haul. The Hess truck is back -- and better than ever -- for 60 years officially. The holiday staple item began selling for $1.30 in 1964 as gas station owner Leon Hess ...

Tracey and Mike Walsh, volunteers with the San Francisco firefighters union’s toy program, deliver presents in a beat-up 1950 Chevy truck.

The fire department's annual "Fill the Fire Truck Campaign" will run from Monday, Mov. 20, 2023 through Dec. 11, 2023 according to a news release from the City of Orange Fire Department.

Norfolk Fire Rescue has had white fire trucks, not the traditional red, for many decades. Assistant Fire Chief Trever O’Brien says at one point, Norfolk Fire Rescue did have a red truck.