Clowns, costumes, caricaturists: they're staples of nearly every trade show, attempting to bring an audience to an otherwise lackluster booth. And don't forget the beguiling ladies, handing out ...

Anyone who's been to a technology trade show is probably familiar with so-called booth babes -- attractive women, wearing as little as possible, hired to tout tech products. Some don bikinis ...

This move away from traditional trade show exhibits gave IBM the opportunity for innovation-based growth and enduring customer relations. The resolution: Senior leaders with responsibility for IBM ...

And what's arguably the most important aspect to having a successful presence at a show? The right booth, of course. And while hundreds of man-hours can go into the creation of a trade show booth ...