These are only a few examples of woke-washing, but they are unfortunately all too common. Companies cannot stop at excuses and half-measures. Moving Beyond Woke Washing.

Woke-washing is when a company tries to wash a dirty reputation in the waters of a trendy cause. ... The Burger King example was just a dig at their competitor, therefore it failed.

The term "woke-washing," discussed by Aja Barber and Slow Factory Foundation, ... giving examples in our society of the co-opting by brands of the Black Lives Matter movement.

Woke-washing: How fast fashion brands use social issues for sales ... She points to In The Style’s #BeKind charity t-shirts, which raised money for the Samaritans, as a prime example of this.

By Andrew Poreda, Vice President, ESG Senior Research Analyst Environmental, Social, Governance (ESG) has taken hits from all angles as of late. Whether it be former sustainability leaders going ...

Avoid inauthentic, woke-washing messages. For example, if you don't have a commitment to your LGBTQ employees or community, don't put a rainbow flag on your social posts or packaging to try to ...

But among those who have been accused of woke-washing are Pepsi, for a notorious advertisement in ran in 2017 when the model and reality TV star Kendall Jenner was shown handing a drink to a riot ...

Woke-washing wouldn’t rinse out the stains, instead the company went straight for the commodity activism play - the belief that social change can be achieved through patterns of consumption.

The Appalling Hypocrisy of Woke Corporations. Shoes at a Nike ... woke-washing can help boost your brand. A good example of this is when Nike recruited Colin Kaepernick for its “Dream Crazy ...

Woke-washing or social purpose? Museum of Brands exhibition spurs debate on (in)famous ads Share. ... Gillette's 'The Best a Man Can Be' infamously divided opinion, for example.