The NBA isn't the only major league sport going the way of the ladies. On Thursday, Major League Baseball announced that it's investing in the Athletes Unlimited Softball League, a women's ...

MLB invests in women's sports for first time with new softball league 06:38. Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced ...

Major League Baseball is investing in a new women's professional softball league, Commissioner Robert Manfred announced Thursday on "CBS Mornings." The partnership with the Athletes Unlimited ...

The MLB is going to invest in an upcoming women’s softball league in the wake of a rise in the prominence of women’s sports in the U.S. According to an article on the MLB’s website about its ...

Major League Baseball is branching out. It's investing in women's softball. It's an acknowledgement of the popularity of women's sports in the U.S. and could help jumpstart a sustainable league.

Major League Baseball announced a strategic investment in Athletes Unlimited Softball League (AUSL) on Thursday ahead of the league's launch next month. This is MLB's first investment in a women's ...

Major League Baseball will make a strategic investment in the newly launched Athletes Unlimited Softball League, the league announced Thursday. The deal marks MLB's first comprehensive partnership ...

Then, in 2024, ESPN reported its most-watched regular-season season of college softball since 2015. The Women’s College World Series Finals attracted 2 million viewers, up 24 percent from 2023.