Natalie White started Moolah Kicks to create shoes designed specifically for women's basketball ... to men's basketball. It's our own sport, our own identity, our own image and success.

Priced at $110, the low basketball shoes ... s women ambassadors, including UCLA Bruins guard Kiki Rice and high school point guard Kiyomi McMiller (two of the first athletes to score Name, Image ...

The brand now has endorsement deals with professional women’s basketball players and more than 60 NIL athletes at the college level. Instead of wearing signature shoes made for NBA players like ...

White’s research showed that unlike women’s running shoes, performance basketball shoes marketed as unisex or women’s by industry giants such as Nike, Under Armour, and adidas were basically ...