Elena Rybakina wasn't that really interested in commenting too much about the WTA's new logo, simply stating that she was "not a branding expert." Last week, the WTA revealed its new logo with a ...

Kristina Mladenovic isn't a big fan of the WTA's new logo as the six-time Grand Slam doubles champion questions who came up with this new design before stating that the old one was better. A couple of ...

standalone women’s tennis product in the world. These are the sorts of issues that promise to be defining for the WTA over the next few years — once debates over colors, fonts and logos subside.

While some critics (and players) have slammed the new logo design, I believe some are missing the point – design is just one side of the multifaceted rebrand. While definitively more minimalist than ...