Xiaohongshu, sometimes compared to Instagram, has long been one of China's most important marketing tools. It has made several e-commerce pushes over the past decade without much success.

Xiaohongshu’s e-commerce business is still in its early stages, but the platform reported a net profit of US$500 million last year on revenue of US$3.7 billion, primarily from advertising.

Xiaohongshu was valued at $17 billion in a new funding round, with DST Global, Hillhouse, Boyu Capital, and Citic Capital joining as new investors The social e-commerce company’s 2023 revenue ...

Xiaohongshu, the platform also known as Red with 300 million monthly active users, held a two-day summit last Wednesday and Thursday in China's e-commerce hub Hangzhou, the home city of Alibaba ...

From buyer ecommerce (买手电商) to founders as IPs (创始人IP) and merchant-led livestreams (店播), it seems the lifestyle social platform Xiaohongshu (Red) keeps innovating ways of social commerce without top ...

Taobao and Tmall, Alibaba‘s core e-commerce business, is joining forces with China‘s popular social commerce platform Xiaohongshu, or Rednote, in an effort to boost online sales amid a ...

Beijing-backed e-commerce training programs targeting young Taiwanese were geared toward spreading “united front” messages ...

ADVERTISEMENT Xiaohongshu launched in 2013 primarily as a social e-commerce platform and has largely hosted online shopping, beauty, and styling content, according to Jing Daily. (Functionally ...

Xiaohongshu – or “Little Red Book” – may have its roots in e-commerce, but it is reshaping how young, Mandarin-speaking Malaysians connect with both their roots and the broader world.