One notable response: a mobile fundraising campaign that solicited money through text messages. The campaign raised millions of dollars, including $32 million for the American Red Cross ...

Mobile subscribers pledged more than $190,000 since September to the American Red Cross through its text message program. Revived this time to help victims of Hurricanes Gustav and Ike, the recent Red ...

Melanie turned to the American Red Cross and applied for financial help. "I got a response yesterday by text message saying that we were not approved," said Melanie. That text broke Melanie's ...

A push by celebrities, athletes and the first lady encouraging text-message donations for earthquake relief in Haiti has contributed to a fundraising bonanza for the American Red Cross ...