Yamaha SG1820 Launched in 1973, Yamaha 's third generation of SG six-strings changed the perception of the Japanese guitar, from copies to serious instruments on a par with their US equivalents.

As part of Yamaha's 'Generation Rock' direction for electric guitars and basses, 2010 sees the launch of 3 new SG models - developed in direct response to player requests and what guitarists want ...

The last time we saw Yamaha compete in the iconic Suzuka 8 Hours race, Japan's round of the FIM Endurance World Championship, was in 2019. And if you bleed blue, that should make you sad.

Yamaha knows this, and that’s why they’ve given us Y’s Gear. So, who even is Y’s Gear? Think of them as Yamaha’s own in-house customization and accessories department.