Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

The cognitive dissonance between the name and the color of Yellow's logo made us all question ourselves—and remember the brand.

AOL's iconic yellow running man logo has a fascinating backstory. Explore the design's significance and impact.

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.

Trucking company Yellow Corp. has declared bankruptcy after years of financial struggles and growing debt, marking a significant shift for the U.S. transportation industry and shippers nationwide. … ...

On Monday, Yellow, a 99-year-old carrier that built its business on combining multiple smaller shipments into single truckloads, filed for Chapter 11 bankruptcy protection.

Color psychology plays a role in some of your favorite brand's logos, including fast food chains. From McDonald's to Taco Bell, here's how fast food chains utilize certain colors to make you more ...

Most Attention-Grabbing Colors. The most attention-grabbing colors are warm colors, such as red, yellow or orange. Businesspeople need to use attention-grabbing colors, not only for their products ...

Walmart is giving its logo the first facelift in nearly two decades, rolling out a new identity that is a subtle nod to its past.