Caterpillar, or CAT, might be well-known today for its distinctive yellow color and blocky logo, but it wasn't always the ...

Yellow’s logo is simple enough: the word Yellow in robust, no-nonsense all-caps sans-serif black type within a similarly-sturdy, black-bordered trapezoidal holding shape that is colored a lovely ...

Adrienne LaFrance at the Atlantic spoke to the designer behind the logo, JoRoan Lazaro, and he explained how he devised the famed symbol. “The [running man] design came about because I was ...

Walmart is retaining the yellow “spark” often used with the logo; however, a darker blue has been introduced to “keep the brand fresh,” the company said. The new logo will appear on its ...

Color psychology plays a role in some of your favorite brand's logos, including fast food chains. From McDonald's to Taco Bell, here's how fast food chains utilize certain colors to make you more ...

Trucking company Yellow Corp. has declared bankruptcy after years of financial struggles and growing debt, marking a significant shift for the U.S. transportation industry and shippers nationwide ...

The company had already halted operations on July 30, leaving 30,000 of its workers jobless. Yellow was known for being one of the lowest-cost carriers in its sector, known as "less-than-truckload ...

The end may be close for Yellow Corp, a nearly century-old trucking company with 30,000 employees. The company narrowly avoided a fatal strike by the Teamsters earlier this week after Yellow ...