The new logo also pays homage to Mountain Dew’s origins in 1948 ... and a mountainous backdrop featuring citrus-inspired yellow hues, which, according to Porcini, reflect the beverage’s ...

Mountain Dew has gone through six logos over the last 76 years ... But the Citrus-inspired yellow hues and a mountain backdrop that calls to mind vintage travel posters of the last century.

with the word “mountain” reappearing on cans and bottles following a roughly two-decade-long hiatus. The PepsiCo-owned beverage is unveiling Wednesday a new logo and packaging design that ...