YouTube recently unveiled its new ad format, which places ads at "peak points" in videos, and I can’t think of a better way ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special ...

New format could extend viewing sessions by 50% before next ad break. YouTube is seeking to balance user experience with advertiser needs on CTV platforms, potentially reshaping how ads are ...

YouTube has announced a new ad format, an interactive product feed, enhancing its shoppable connected TV (CTV) offerings.

A star-studded Brandcast unveiled a deeper NFL partnership, new sponsorship offerings and contextually relevant ads powered ...

YouTube introduces interactive product feeds for shoppable TV ads, allowing viewers to browse and buy directly from their screens.

Takeaways YouTube’s Shoppable TV Ads integrate interactive product feeds for real-time purchases on CTV.Gemini AI powers Peak ...

YouTube has revamped the ad experience on television by launching an interactive product feed for shoppable connected TV (CTV) ads.

YouTube announced new ad options at its 2025 BrandCast event, as well as new ways that advertisers can tap into key cultural ...

Unlike other networks and streamers, it doesn’t present a big slate of new programming to whet Madison Avenue’s appetite for ...

New Delhi: At the latest Brandcast India event held in Delhi, Shekar Khosla, VP of Marketing at Google India, unveiled YouTube's new ad formats: Pause Ads and Branded QR Codes for CTV. “ ...

The video streaming and sharing platform introduced the new ad format at its latest Brandcast ... the new tools earlier this year for YouTube's CTV ecosystem and deemed it successful in April.