On paper, it is a technical intervention, another box ticked in the march toward measurement parity across screens. But ...

Search Engine Land » PPC » YouTube ... on CTV platforms, potentially reshaping how ads are delivered in streaming environments. Why we care. Advertisers should monitor how this impacts brand ...

Cadi Jones, managing director of Pixability, believes its time we finally accept that YouTube is part of the CTV ecosystem ... in advertising agencies or brands still hear YouTube and think ...

With performance and measurement top of mind, brand safety is dropping down the list of priorities for marketers advertising on YouTube and connected TV. That’s according to a new study from ...

Connected TV (CTV) is rapidly transforming how Indian audiences consume video content, becoming a dominant platform for viewers, particularly younger demographics. This is so much so that YouTube ...

YouTube TV, its CTV service, is the current carrier of the desirable NFL Sunday Ticket. On the advertising front, YouTube unveiled a Cultural Moments Sponsorship package that helps brands own the ...

From now until December several countries in APAC are hosting their local YouTube Brandcast event, where advertisers and agencies celebrate YouTube's creator community and get the latest trends, ...

YouTube made its pitch to advertisers on Wednesday, accompanied by a flashy performance from Lady Gaga and special appearances from popular YouTubers like Brittany ...

BOSTON, Dec. 01, 2023 (GLOBE NEWSWIRE) -- Pixability, (www.pixability.com), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that ...

YouTube has announced some updates to its CTV app for smart TVs and Gaming Consoles, while it’s also added a new upload progress display in the main app, and additional caption customization ...