On paper, it is a technical intervention, another box ticked in the march toward measurement parity across screens. But ...

Search Engine Land » PPC » YouTube ... on CTV platforms, potentially reshaping how ads are delivered in streaming environments. Why we care. Advertisers should monitor how this impacts brand ...

Cadi Jones, managing director of Pixability, believes its time we finally accept that YouTube is part of the CTV ecosystem ... in advertising agencies or brands still hear YouTube and think ...

Connected TV (CTV) is rapidly transforming how Indian audiences consume video content, becoming a dominant platform for viewers, particularly younger demographics. This is so much so that YouTube ...

YouTube TV, its CTV service, is the current carrier of the desirable NFL Sunday Ticket. On the advertising front, YouTube unveiled a Cultural Moments Sponsorship package that helps brands own the ...

YouTube has announced some updates to its CTV app for smart TVs and Gaming Consoles, while it’s also added a new upload progress display in the main app, and additional caption customization ...

BOSTON, Dec. 01, 2023 (GLOBE NEWSWIRE) -- Pixability, (www.pixability.com), a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced that ...