YouTubers are starting to develop scripted shows, as Hollywood mines social media for creator talent.

As the “new TV,” YouTube has achieved its longtime goal of being as advertiser friendly as possible. YouTube’s user-generated video model heavily relies on ad revenue for both paying ...

The NFL Sunday Ticket evolves again due to user feedback, as YouTube states it's rolling out the option for viewers in more ...

The immersive preview in YouTube’s new TV app YouTube “When we launched Primetime Channels [YouTube’s third-party subscription offering] in the main app, one of the things we really wanted ...

With 66% of viewers discovering TV and film through YouTube, the platform is becoming a serious player in premium video ...

TV recently surpassed mobile and desktop ... to leave a comment or make a purchase.” YouTube also is testing a new feature called Watch With, which lets creators provide live commentary and ...

While they're not quite as big as the promised redesign of YouTube's TV experience, they should help save you time and effort when navigating the slightly dated app. Firstly, there's a new ...

YouTube's CEO laid out new features coming to the YouTube TV app this year They include new ways to comment and interact with videos, for both users and creators The YouTube TV app is set to get ...

Search Engine Land » PPC » YouTube unveils new shopping ads for TV viewers Share YouTube pitched advertisers on a new suite of ad formats aimed at tapping into its massive connected TV audience.

Paramount Global and YouTube TV are negotiating a new deal for carriage of Paramount-owned channels, including CBS. If a deal is not reached, YouTube TV says subscribers will lose access to all ...