Yves Saint Laurent himself said it best: “Chanel freed women, and I empowered them ... advertisement for the new Saint Laurent men’s cologne, Pour Homme. The press went into a tailspin ...

“Yves Saint Laurent: The Hamish Bowles Collection” runs through next January 4 at the Yves Saint Laurent Museum in Marrakech.

Yves Saint Laurent is currently a leading name in the perfume industry ... of vanilla that's said to smell 'expensive' and boost women's confidence. Similarly, Mon Paris costs £95 for a 50ml ...