Beyoncé's "Cowboy Carter" tour isn’t just a musical masterpiece; it’s also a business blueprint, showcasing her expertise as both an entertainer and a brand strategist. The Grammy-winning singer kicked off the third show at MetLife Stadium in East Rutherford,

Beyoncé opened her Cowboy Carter and the Rodeo Chitlin Circuit Tour April 28 at SoFi Stadium in Inglewood, California, and it played in Chicago before the East Rutherford shows. The May 22 show began a few minutes after 8 p.m. in a light drizzle.

The opener on April 28 in Los Angeles featured “Cowboy Carter” hits “Texas Hold” and “Bodyguard,” as well as reimagined versions of her classics.