Charmin had been secretly letting customers test the new rolls with wavy perforations, the toilet paper maker's first change in 100 years in its TP's shape. The goal? Solve consumer frustrations ...

(CNN) - Charmin is rolling out a change in its toilet paper rolls. The brand is introducing Ultra Soft rolls with scalloped edges nationwide this month. The perforations between the squares are ...

P&G senior scientist at Charmin. But personal preference is not the only factor that goes into it. Ease plays the biggest ...

Charmin has announced a new design in its toilet paper for the first time in 100 years — and it’s not what you think. The mega-brand announced on Monday, Oct. 2, that the Ultra Soft rolls ...

Bring self-care to your derrière with C By Charmin ... or does that say $25 for eight rolls? Twenty-five American dollars for just eight rolls of toilet paper? That’s more than three bucks ...

In addition to Charmin toilet paper, the Cape Girardeau plant produces Bounty paper towels, Pampers diapers and Luvs diapers. The plant's website said it is one of the largest Procter & Gamble ...

He notes that old Charmin toilet paper had as many as 650 sheets in a single-ply roll; its mega-XXL today has just 440 sheets. An older Charmin regular roll had 82 sheets versus just 55 today.