“Citi,” and a new logo without the signature red umbrella, according to a published report. The new name and look will be presented to Citigroup’s board this week after a 14-month review of ...

Terms weren’t announced. New York-based Citigroup spun off Travelers Property Casualty Corp. in 2002 while keeping the umbrella logo. The banking company’s new Citi logo will be silver with a ...

Citigroup Inc. plans to shed its red umbrella logo, but the well-known corporate symbol will not disappear from sight. The $1.88 trillion New York company said Tuesday that it has agreed to sell the ...

NEW YORK — Executives at financial giant Citigroup Inc. are preparing to rebrand the company with a shorter name — "Citi" — and a new logo without the signature red umbrella, according to a ...