McGinnis coined the term FOBO, as well as FOMO, back in 2004 when he was a student at Harvard Business School and wrote an article titled “Social Theory at HBS: McGinnis’ Two FOs.” ...

Everyone in marketing and sales knows what FOMO is, but what about FOBO? FOMO, of course, is Fear of Missing Out. When something is scarce, or in danger of vanishing, it becomes more desirable.

These days, people are generally familiar with FOMO, the fear of missing out. Some have even learned to embrace JOMO, the joy of missing out. But a lesser known (yet related) phenomenon is FOBO.

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The concept of FOMO is widely known these days. This term for “the fear of missing out” even made it into dictionaries starting in 2013. But fewer people are familiar with a related and similarly ...