What Is Gulf Livery? The History of Racing's Iconic Color Scheme. How the Pittsburg oil company with the orange-disc logo rose to become a motorsports icon.

Glowing logo once hovered over the city that oil built. ... Gulf Oil Co. issued postcards of it, ... Gulf, which traced its history to the 1901 discovery of oil at Spindletop, ...

The Gulf Oil paint scheme was immortalized in motorsports history when the the '68-'69 Ford GT40 capped off four straight victories at the 24 Hours of Le Mans. Skip to main content Get Our Newsletter ...

It was the end of an era on this day in 1973 as Gulf Oil went ahead with dismantling the "lollipop" atop its building downtown. Since 1965, the 53-foot-high, rotating Gulf logo had served as a ...