Hot Wheels' new "Challenge Accepted" platform looks to market the toy brand as having purpose beyond simple fun, spotlighting how it can be a catalyst to help kids build the resiliency ... was ever ...

Hot Wheels are a retail oddity. They remain one of the most affordable toys in the country at a time ... "And as new parents get back into the brand for their kids, it can sometimes rekindle ...

“What I think really makes Hot Wheels special is that it’s an affordable toy for kids that many generations have grown up on now,” Zahn said. And it continues into adulthood as the brand ...

Everything from the tracks, cases, and toys involved in the Hot Wheels universe was on display ... Even though most kids will rip through and throw away the package in seconds, a ton of work ...

Now might be your chance to make that a reality, or at least check out some potential candidates for die-cast fame, at what is billed as the world's largest traveling car show.

Hot Wheels tracks are a staple of childhood and even some adult fun for car enthusiasts. That’s why we’re always stoked to bring them into the fold of our toy car ... for the kids in your ...

Enter Your Custom Car & Compete to Have Your Ride Turned into a Real Life Hot Wheels Die-Cast | Sponsored by Mattel ...

Now that Hot Wheels are turning ... to make sure that kids actually played with the cars after their crazy cool designs had convinced them to take them home. He knew that toys that were played ...

UK car drivers have the chance to have their vehicle reimagined as a toy car to be enjoyed by millions as the Hot Wheels ...

A huge new event celebrating the legendary miniature toy ... older kids (as they'll need to reach the pedals!). You and old can also get photos taken to be put on a personalised Hot Wheels ...