Hot Wheels' new "Challenge Accepted" platform looks to market the toy brand as having purpose beyond simple fun, spotlighting how it can be a catalyst to help kids build the resiliency ... was ever ...

with all but one of those stations airing the Hot Wheels ad 11 times during ... is already done and there are kids out there now who probably think of Hot Wheels toys when they watch the Team ...

When Hot Wheels Unleashed makes a comeback, much is the same, both on the surface and behind the toy wheel. However, finely tuned controls and a couple of new features enhance the already great ...

Hot Wheels are a retail oddity. They remain one of the most affordable toys in the country at a time ... "And as new parents get back into the brand for their kids, it can sometimes rekindle ...

a preview of the new Hot Wheels Rift Rally, and play spaces where kids can interact with the latest toys from Hot Wheels," they said. The event is also a traveling real-car show.

Kids are still playing with Hot Wheels, those gleaming toy Camaros, Cougars and Corvettes you got for Christmas or your birthday, years and years ago. But those kids, who are sending new and even ...

Everything from the tracks, cases, and toys involved in the Hot Wheels universe was on display ... Even though most kids will rip through and throw away the package in seconds, a ton of work ...

Hot Wheels tracks are a staple of childhood and even some adult fun for car enthusiasts. That’s why we’re always stoked to bring them into the fold of our toy car ... for the kids in your ...