NBCUniversal has wrapped up its 2025-26 upfront negotiations, claiming record ad sales volume in large part due to live ...

NBCUniversal says it exceeded $7 billion in upfront sales thanks to a surge of advertiser interest in sports like the Super ...

The media giant's ad commitments for the 2025-2026 season were boosted by live programming, the launch of the NBA and digital ...

Despite economic jitters, it secured record-setting commitments from advertisers for Milan Cortina Olympics, Super Bowl LX ...

NBCUniversal has announced the close of its 2025-26 Upfront negotiation cycle, which generated the highest ad sales volume ever for its slate of programming. Fu ...

While some industry observers may ask why Upfront Week persists, one thing is for certain: NBCUniversal likely has no plans ...

While consumers obviously won’t be happy about Peacock’s new price — especially since it comes on top of another $2 increase ...

Peacock is raising its prices for the third time in three years (NBC) The price rise comes ahead of the arrival of live NBA ...

NBCUniversal execs have believed Peacock is underpriced relative to the streamer’s rivals — and, to that point, the company ...

Streaming just got a little more expensive — again. The latest culprit: Peacock. NBCUniversal’s streaming platform is hiking ...