Nielsen, Big Data

Nielsen Earns Accreditation for ‘Big Data + Panel’ Ratings Measurement
The Media Rating Council approves the company's use of traditional panel sampling alongside input from millions more homes.
Nielsen's Big Data + Panel Technology Wins Accreditation Ahead of TV Upfront
One of Nielsen’s newest audience-measurement products has won accreditation from the Media Rating Council, setting up a new option for advertisers at a moment when the media-tabulation giant has beebn facing competition from a group of upstarts and rivals.
Nielsen Touts New MRC Accreditation Ahead Of Upfronts
Nielsen earns MRC accreditation for its Big Data + Panel measurement solution, which includes its legacy panels and bigger data sets.
MRC Accredits Nielsen’s Big Data + Panel National TV Measurement
NEW YORK —The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s Big Data + Panel National TV measurement, making Nielsen is the first accredited national TV audience measurement provider for a Big Data + Panel, Nielsen reported.
MRC Completes Nielsen Process: Big Data+ Method Deemed Accredited
"This effort marks the first time MRC has accredited a hybrid panel/big-data product inclusive of persons level estimates," says the MRC's George Ivie.
Nielsen gains accreditation for Big Data + Panel
Nielsen has received accreditation for its Big Data + Panel national TV measurement from the Media Rating Council (MRC), certifying its ability to combine first-party viewership data with its panel. Why it matters: The certification better positions Nielsen to accurately capture viewership for TV networks and advertisers after the rise of media fragmentation and streaming challenged its traditional methods.
The Media Rating Council Accredits Nielsen’s Innovative Big Data + Panel National TV Measurement
The Media Rating Council (MRC) has completed its accreditation process covering Nielsen’s innovative Big Data + Panel National TV measurement, after recently accrediting Nielsen’s integration of first-party live streaming data and re-accrediting Nielsen’s traditional Panel measurement.

Trump's Inauguration TV Ratings Compared to Biden's

Nielsen's New Ratings Method Approved by Media Rating Council
The Media Rating Council has approved the accreditation of Nielsen's Big Data + Panel TV ratings measurement. The new method ...
Trump may be disappointed with these dwindling TV ratings
President Donald Trump may be frustrated after these TV ratings of his inauguration. The ratings for Trump’s speech on Monday ...
A Big Day for Fox News, but TV Ratings Were Down for Trump Speech
A peak of 34.4 million people tuned in live to watch the president’s lunchtime swearing-in on the major TV networks, ...