Axios Visuals Nielsen, the established television measurement company, has struck a new multiyear deal with the WNBA alongside the NBA to measure its television viewership across traditional TV and ...

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

Nielsen ’s Media Distributor Gauge for April shows YouTube capturing 12.4 percent of all TV use — nearly one of every eight ...

The Paramount Global and Nielsen impasse enters its second month. Nielsen’s last agreement with Paramount expired at the end of September, and while the two parties continue to talk, five weeks ...

It had 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies by their TV viewing ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

The star host of “CBS Mornings” will face tough negotiations to renew a contract that’s coming due in September, sources told ...

Scarlett Johansson has a bone to pick with the Oscars. In an interview with Vanity Fair touting her directorial debut ...

YouTube remains at the top of Nielsen's Media Distributor Gauge report for April, securing 12.4 percent of U.S. audiences' time spent on television.

Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. VideoAmp, whose CEO is Fox ...