For the third month in a row, YouTube has remained at the top of Nielsen’s Media Distributor Gauge Report, beating out ...

Nielsen has reportedly signed a landmark multiyear agreement with the WNBA and NBA to provide official viewership measurement across linear television and streaming platforms. Such a deal would be the ...

The seventh annual report uncovers how marketers are adapting to market trends and changing technologies. New York – May 20, ...

NEW YORK – May 27, 2025 – YouTube maintained its lead among media companies in Nielsen’s April 2025 Media Distributor Gauge report, representing 12.4% of audiences’ time spent watching television.

Nielsen’s latest report serves as another wake-up call that YouTube is rapidly gaining ground in the TV landscape. On Tuesday ...

Platform tallied 12.4% of all TV viewing in April, beating out Disney in Nielsen’s ranking of top media companies ...

Disney held onto the second place spot with a share of 10.7%, boosted by sports and the month's most-watched streaming title, ...

During the 2024-25 season, Nielsen’s biggest rival was VideoAmp. In early October, Paramount Global, the parent company of CBS, Paramount+, Pluto TV and a bullpen of cable networks, failed to ...

The venerable CBS newsmagazine is in an unprecedented bind between a Trump lawsuit and a pending sale of parent company ...