Royal Caribbean to Add River Cruises Under Celebrity Brand

Royal Caribbean Is Heading to the River. It’s a Risky, but Lucrative, Bet for the Stock.
Royal Caribbean could have kept it simple. The cruise line operator delivered a better-than-expected fourth-quarter report and roughly in-line guidance, and its stock gained 12% f
Watch out, Viking! Royal Caribbean Group's Celebrity Cruises is about to offer river sailings
Celebrity will begin taking bookings this year for Celebrity River Cruises, a new premium river cruise offshoot that will begin sailing in 2027. Royal Caribbean and Silversea could be next.
Why Royal Caribbean Group is betting big on luxury river cruises
Celebrity plans to launch 10 river cruise ships starting in 2027. It would be Royal Caribbean Group's first major foray into the booming industry.
This popular line is launching river cruises in 2027. Here's where it will sail.
Celebrity Cruises will launch river cruises in 2027 with bookings opening this year. The news comes after Celebrity Cruises announced it had ordered a sixth Edge Series ocean ship. Celebrity Cruises is expanding to new waterways. The cruise line will launch river cruises in 2027, with bookings opening this year, the company announced Tuesday.
Royal Caribbean to Add River Cruises Under Celebrity Brand in 2027
Bookings are already off to a record start in 2025 for Royal Caribbean, and the company is now set to expand its offerings further by breaking into river cruises, the CEO told Skift.
Celebrity Cruises to Build 10 River Ships
Royal Caribbean today announced the launch of Celebrity River Cruises, a premium river cruise vacation that will begin taking bookings this year, according to a press release. The Company has committed to an initial order for 10 transformative ships and plans to sail in 2027.
Why Royal Caribbean Stock Cruised to a Nearly 15% Gain This Week
Investors rushed to board Royal Caribbean stock on Tuesday after it unveiled its fourth-quarter and full-year 2024 figures and -- by the way -- announced a push into a potentially major new business.
Celebrity Cruises generates excitement with its river cruise expansion
Travel advisors say Europe's rivers are ready for a new player with the reach of Royal Caribbean Group, Celebrity's parent company.
This T+L Reader-loved Cruise Line Will Launch European River Trips in 2027
Best known for its amenity-packed mega-ships, Celebrity Cruises plans to launch 10 river vessels, with the first operating in Europe by 2027. It will be the first time Celebrity has operated river ships of any kind, said Laura Hodges Bethge, the line’s president, in an exclusive interview with T+L.
Celebrity announces new river cruises for 2027
Destinations and itineraries haven’t yet been revealed but Celebrity Cruises said it will sail “through the heart of Europe’s culture and history” and on the “world’s most iconic rivers”. Bookings will open later this year and sailings will start in 2027.
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