News

Warner Bros. Discovery's Strategy for Upfronts and Beyond: Stay Flexible for Buyers, Ad Chiefs Say
Warner Bros. Discovery's new co-ad sales presidents Ryan Gould and Robert Voltaggio said they're feeling "optimistic and bullish" despite the current economic uncertainty looming over the advertising ...
Inside the Warner Bros. Discovery Upfront: Branding Whiplash and “The ‘White Lotus’ Effect”
"It’s not TV, it’s HBO Max ... again," at a presentation that goes hard on executive talking points and largely ignores the ...
Inside the Warner Bros. Discovery Upfront: Big Laughs for ‘HBO Max' Name Change; No NBA, But Shaq Still Stops By to Promote ‘Superman' Movie
Normally, Conan O'Brien and the "Inside the NBA" stars get the biggest laughs at a Warner Bros. Discovery (and before that, a Turner Networks) upfront. O'Brien wasn't there, instead appearing via a ...
The Hollywood Reporter23d
Warner Bros. Discovery’s New Ad Sales Chiefs Hope “Best In Class IP” Boosts This Year’s Upfront
By Alex Weprin Senior Editor Warner Bros. Discovery will take to the upfront stage next week with new leadership atop its ad sales division. The company named Ryan Gould and Robert “Bobby ...