Publicis Groupe Middle East appointed you as Head of Sport and Commercial Investment MENA. In this newly created role, you will lead the Groupe’s commercial investment and sports marketing initiatives ...

The world of influencer marketing is experiencing a fascinating transformation with the rise of virtual influencers. These computer-generated characters, presented as real individuals, are quickly ...

Adidas’s I’m Possible campaign has been encouraging sportspersons across the region irrespective of their gender, religion, and even professional backgrounds to participate in making the impossible ...

Bassel Kakish, Group CEO for Publicis Groupe Middle East & Turkey, explains the Power of One model and how, with the creation of Studio M, it brings all of the Groupe's capabilities together under a ...

Majid Al Futtaim, which owns the exclusive rights to operate Carrefour in the UAE, is pleased to announce a partnership between its retail media network,Precision Media, and Advertima, an AI pioneer ...

KFC, the iconic fried chicken brand known for its creative storytelling, has launched a ground-breaking new campaign called Original Fake Games—transforming all those misleading “fake game ads” ...

In an era where Gen Z is all about the next foodie adventure, Coca-Cola Middle East is riding that wave as part of its Meals Platform – a global platform designed to celebrate the moment of connection ...

Kantar has shared its top 10 marketing trends for 2025 ...

The ticketing industry is undergoing a digital revolution, and nowhere is this more evident than in the marketing strategies powering today’s live events.

Channel skins: Clickable, branded graphics that frame the video player during sponsored streams on both web and mobile. These streamer-endorsed overlays appear throughout the stream with integrated ...

The UAE’s Strategic Alignment with ESG Goals. ESG principles now define the UAE’s national framework. Under its Net Zero 2050 Strategic Initiative — the MENA region’s first net-zero pledge — the ...

VOX Cinemas, the cinema arm of Majid Al Futtaim, has announced a path-breaking collaboration with Academy Award-winning composer Hans Zimmer. The collaboration will see Hans Zimmer compose an ...